I found this contest on Eyeka.com where they chellenged people to make a 30 sec long commerical about the new LED Lightbulb.
As soon as I had the idea and the slogan I started the modeling. I aim to a simple yet elegant presentation form about the new bulb.
I bought the music from premiumbeat.com with standard license.
Let me attach some images about the phases, but these are mostly the complete animation :)
Hope you'll like it!